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Ci Distribution and Unitech Europe Announce Strategic UK Distribution Partnership

Ci Distribution and Unitech Europe announce strategic UK distribution partnership

Tilburg, The Netherlands / Basingstoke, UK – 4 August 2025 – Unitech Europe, a global manufacturer in automatic identification and data capture (AIDC) technologies, announces a new strategic cooperation with Ci Distribution, one of the UK’s most respected and fastest-growing value-added IT distributors. Effective from 2nd June 2025, Unitech will supply its full product range through Ci Distribution’s extensive network.

Ci Distribution operates from three key locations in the UK: their head office in Basingstoke, a sales office in Telford and a large warehouse facility in Caerphilly, Wales. This multi-site infrastructure enables Ci Distribution to efficiently serve over 600 resellers annually, with dedicated teams focused on rugged technology and traditional IT products.

“We are very pleased to partner with Ci Distribution,” said Didier Snacken, Managing Director of Unitech Europe. “They are a strong, reliable partner with deep expertise and a robust presence across the UK. Their professional teams and extensive infrastructure, make them the ideal distributor to help drive our growth, and deliver outstanding value to our customers.”

Jon Atherton, Group Sales Director at Ci Distribution, highlighted the strength of the partnership: “We look for vendors who bring precision, focus, and long-term value to the channel. Unitech is exactly that. With the right blend of performance and practicality, their solutions will resonate strongly with our partners.”

 

Aligned Values and Proven Expertise

Ci Distribution acts as a vital link between manufacturers and customers by bridging challenges with effective technology solutions. Their expanding portfolio includes over 30 trusted manufacturers, spanning rugged devices to cybersecurity solutions. Their dedicated Rugged Sales Team, based at the Basingstoke HQ, offers the most comprehensive rugged technology knowledge in the UK, while their Telford office specialises in traditional IT products.

Paul Johnston, Territory Manager UKI at Unitech Europe, commented: “Working with Ci Distribution has been a highly positive experience. Their dedication, knowledge and proactive approach give us complete confidence in this partnership. We are proud to collaborate with such a strong and trusted distributor.”

Ian Harbar, Sales Manager, Enterprise B2B at Ci Distribution, added: “Unitech brings strong technical credibility and a product range that fits neatly into the challenges our customers are solving every day. This is a partnership built on capability and shared momentum, and we’re ready to hit the ground running.”

This partnership marks a significant step forward in Unitech’s commitment to providing top-tier products and local support throughout the UK. Resellers interested in Unitech’s full range of solutions can now connect directly with Ci Distribution at 01256378208 or email rugged@cidistribution.com.

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